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financial-times-corporate-pricing-explainer-hy-motion.jpg

Financial Times

About Corporate Pricing

We created an explainer for the Financial Times, bringing clarity to their corporate subscription service – so clients can make an informed choice.

The film took inspiration from the Financial Times logo, building a visual narrative outwards from there. The logo’s rectangular form acted as the anchor for all the visuals, which appeared with playful, pleasing motion. This allowed us to convey key messaging about the corporate subscription service in a characterful, memorable way.

FT Corporate Pricing Film Master 0 01 11 22
FT Corporate Pricing Film Master 0 01 34 13
FT Corporate Pricing Film Master 0 01 02 17
FT Corporate Pricing Film Master 0 00 31 23
FT Corporate Pricing Film Master 0 00 30 06
FT Corporate Pricing Film Master 0 00 00 20

CATEGORY

Explainer video



SERVICES

Concept design
Script
Storyboard
Illustration
Styleframes
2D animation
Sound design



CREDITS

Client: Financial Times
Agency: HelloYes
Design & Direction: HY Studio
Production: HY Studio
Music & Sound: Minced Beats

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