Amazon
Fire TV
We helped bring to life the new Amazon Fire TV and showcase its extraordinary capabilities – in a fun, lively way.
Our challenge? Showcasing the breadth of content that’s packed into this tiny device in a way that highlighted its unique personality, but still felt like a part of the Amazon family. In addition to a series of standalone Fire TV spots, we created a range of graphical solutions that were used across a variety of Amazon adverts.
CATEGORY
Advertising
SERVICES
Concept design
Storyboard
Styleframes
2D animation
3D animation
Sound design
CREDITS
Client: Amazon
Agency: Above+Beyond
Design & Direction: HY Studio
Production: HY Studio
