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Financial Times

Introducing FT.com

We helped the FT spread the news about their all-new website, with a series of films spotlighting the enhanced experience and innovative features.

We created a set of videos to celebrate the launch of the new FT.com. Our goal? To communicate the fast, personalised, user-friendly experience and smart, responsive design. We showcased how the site works dynamically across desktop, mobile and tablet and flexes to the user’s needs, powering their performance.

Rather than opting for a literal walkthrough, we devised a set of simplified graphics that bring to life the key features in a simple, memorable way.

FT Web Intro V01 0 00 49 04
FT Web Intro V01 0 00 25 00
FT Web Intro V01 0 00 51 11
FT Web Intro 02
FT Web Intro V01 0 00 53 20 Lightened

CATEGORY

Explainer video



SERVICES

Concept design
Script
Storyboard
Illustration
Styleframes
2D animation
Sound design



CREDITS

Client: Financial Times
Agency: HelloYes
Design & Direction: HY Studio
Production: HY Studio
Music & Sound: Minced Beats

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