Financial Times
Martin Wolf’s Words
We created an animated film to bring to life an article by Martin Wolf – chief economics commentator at the Financial Times.
Martin’s article explains how global trade imbalances occur – and why they matter. A charming voiceover was matched with characterful graphics, helping to land complex subject matter, simply. Off the back of the film, the FT commissioned an extensive series of further videos, which proved a great success in driving conversions to their paid subscriptions.
CATEGORY
Explainer video
SERVICES
Concept design
Script
Storyboard
Illustration
Styleframes
2D animation
3D animation
Character animation
Sound design
CREDITS
Client: Financial Times
Agency: HelloYes
Design & Direction: HY Studio
Production: HY Studio
Music & Sound: Minced Beats
